The EGO Portfolio: Where Cognitive Insights Meet Digital Creativity
Emily Otero's Portfolio: Uniting Cognitive Science with Creative Marketing
Hello! I'm Emily Otero, a Cognitive Science major specializing in Computing at UCLA, with a passion for applying my knowledge to the world of digital media and design. My expertise lies in the realm of social media strategy and content creation, where I use a blend of analytical and creative skills to craft compelling narratives and visual designs. I excel in driving digital engagement and community interaction, evidenced by my impactful work at UCLA's Transfer Student Center and various social media initiatives.
In this portfolio, you’ll discover a curated collection of my video projects and graphic designs. Each project showcases my ability to combine cognitive science principles with artistic flair, resulting in visually appealing and strategically effective creations.
New Take on Hiring Promo
Introducing my latest project with the Transfer Student Center at UCLA, aimed at revolutionizing the way we promote our center and attract new talent to our team. Rather than traditional methods, I have created a dramatic yet comedic promotional video trailer to showcase the exciting opportunities available at our center. This innovative approach is designed to captivate and inspire prospective applicants to apply.
Instagram: 32.5k views
TikTok: 57.1k views
Marketing Campaign for Newly Admitted Transfer Students at UCLA
In this video, I delve into satire, humorously exaggerating and flipping the script on the renowned aspects of UCLA, like its impressive architecture which I jokingly critique as 'mid.' This video is a playful and ironic take on the university's highlights, demonstrating my ability to engage audiences with humor and creativity, while subtly appreciating the actual excellence of UCLA's campus and student life.
Bruin Day & Transferpalooza
In these engaging videos, we take you on a tour of UCLA's Bruin Day and Transferpalooza, infusing a hint of humor as we navigate the exciting world of transfer students. Join my co-host and I as we delve into the vibrant 'Transfer Mingle' and various campus activities, showcasing the lively atmosphere and community spirit. While highlighting these events, we also give a nod to the clever marketing strategies at play. Our approach combines playful storytelling with insightful observations, offering a glimpse into UCLA's inclusive environment through a slightly humorous lens, and demonstrating how marketing can enhance the transfer student experience.
The 'Transfer Student Center' Office
In this video, my coworkers and I pay homage to the iconic TV show, 'The Office.' We recreated the famous opening sequence, injecting our own personalities and workplace dynamics into the mix. Each of us took on a role, playfully mimicking the characters from the show, set against the backdrop of our own office environment. This video not only showcases our collaborative spirit and creativity but also captures the fun and camaraderie that make our workplace unique. It's a lighthearted tribute that reflects our team's love for the show and our ability to bring a bit of that sitcom magic into our everyday work life.
Graphic Design Samples
For UCLA's Transfer Pride Week 'Golden Opportunities,' I created a series of engaging graphics, including posts and stickers. These designs celebrate the journey and aspirations of transfer students, blending UCLA's iconic colors with the theme of new beginnings. My goal was to craft visually striking and meaningful designs that capture the essence of the event, highlighting the bright future and diverse experiences of UCLA's transfer community.
Email:
I welcome inquiries from companies interested in leveraging my skills in cognitive science, digital media, and marketing. If you're looking for a dedicated professional to add value to your team or project, I'd love to hear from you.
Please feel free to reach out to discuss potential collaborations, projects, or any professional opportunities. You can contact me at: